Run a plumbing company that pays you properly

What we help plumbing owners fix

We advise on four connected areas, and most engagements start with whichever is bleeding the most money.

• Pricing. Many shops still charge a labour rate set years ago by looking at the competitor down the road. Our pricing and profit work rebuilds the rate from your real costs and turns it into a flat-rate price book your plumbers can present with confidence.
• People. Finding licensed plumbers and good apprentices is the growth limit for many companies. Our hiring and team service covers role design, recruiting campaigns, interview scorecards and a career ladder that gives people a reason to stay.
• Systems. Jobs leak out between the phone call and the invoice: missed calls, unbooked estimates, unbilled extras, slow collections. Systems and operations closes those gaps.
• Marketing. Most owners can't tell which of their ads paid for themselves. Marketing strategy and oversight puts a cost per booked job against every channel and moves money towards the ones that earn it.

Tying them together is growth planning: a one-page annual plan and a weekly scorecard.

Why the order matters

Fixing things in the wrong order wastes money, so we sequence the work deliberately.

Suppose your company answers 70% of inbound calls and charges a rate that leaves 8% net. Doubling your ad spend will mostly buy more missed calls and more underpriced jobs. Raise the answer rate and the price first, and the same ad budget produces more work at a margin worth having. A worked example:

These figures are illustrative, not a forecast; your own call logs and invoices give the real inputs. The point is that nothing in the "after" column needed a bigger marketing budget.

What we are, and what we are not

We are business and marketing consultants for plumbing companies. We are not a contractor: no installs, no repairs, no service calls, and we will never bid against you for a job. We also provide business and marketing consulting, not engineering, mechanical design, inspection or code-compliance services. Licensing and technical questions go to your provincial regulator, which each of our province and territory pages links to.

We don't give legal, HR or tax advice either. When a question turns into an employment-law or tax question, we say so and suggest you take it to a qualified professional.

Who leads the work

Plumber.Consulting is part of the Sedighi.ca and SAZ.ca group of companies, a Canadian group headquartered in Vancouver, British Columbia. The work is led by Ali Sedighi, who holds an MBA in Technology Management and has more than 17 years of experience in digital marketing and growth consulting since founding his first agency in 2007. He has built more than 150 live HVAC websites for home-service companies, and you can read more on the about page.

Our proof comes from home-service work in the heating trade, and we label it that way. In results from our HVAC work, HVACDeal.ca generated 500+ leads at a 12:1 ROI, and GasBoilers.ca was built as a new gas-boiler division for CANRO Heat. The results page explains what each case shows and what transfers to a plumbing company.

How an engagement works

Engagements use the Trades.Agency plans, so you get advice and the execution behind it under one monthly fee. Plans start at $1,999 per month, or $1,499 per month on annual billing, plus provincial GST/HST, with no long-term contract. The pricing page sets out what each plan includes and how to choose.

A typical first ninety days:

1. Weeks 1–2: review your numbers, call recordings, price list, job tickets and marketing accounts.
2. Weeks 3–6: fix the biggest leak, usually labour rate, call handling or a wasteful ad channel.
3. Weeks 7–12: build the scorecard, set the annual targets and start on the second priority.

Start with the free conversation

For eligible trades businesses the opening half-hour conversation costs nothing and commits you to nothing. Bring rough numbers and the question that keeps you up at night. If you want to prepare, our guides on labour rates, hiring and owner scorecards will help you show up with the right figures, and the FAQ answers the usual questions about contracts and ownership. When you're ready, get in touch by call, text or email.